Panerai Launches New Official Publicity Image

Panerai launched a new official promotional image. In this image, the brand watch will emit a more dazzling light than ever before, becoming the focus of attention. This high-end sports watch brand will detail its unique design, historical origins, technical connotations and traditions.
The new promotion was conceived and designed by Milanese advertising agency Hi! Comunicazione, and the campaign was shot by Raffaello Benedetti Br & agrave ;. In the advertisement, Panerai watches will play an important role, under different themes, the interpretation of Panerai’s elegant features, showing the core value of the brand. The new image is full of epic style and atmosphere, and it is unforgettable. Coupled with short promotional statements, the classic charm that transcends time and space is vividly presented.
The first stage of the campaign was centered around two themes. The first theme is the history of Panerai. The advertisement reflects the brand’s origins with Florence, its birthplace in the second half of the nineteenth century, and its history as a supplier to the Italian navy. The ad uses a fictional scene to tell Panerai’s legendary past: Navy commandos in the 1930s and 1940s, wearing Panerai watches to perform tasks. The image background is dominated by the sea. Through all the visual elements, it fully expresses the courage, perseverance, and heroism of the brand.
 
A new Panerai ad with a legendary historical theme
Another theme is the perfect combination of design and technology embodied by Panerai watches. The design elements of Panerai watches have always advocated the unique image of simplicity, harmony and precision. Panerai’s self-developed movement in the Neuch & acirc; tel plant has a complex and advanced structure and appears in the image background. It is like showing the inner soul of a watch. Although it is hidden in the case, it is extremely important.

Another theme performance Panerai The watch is design The perfect combination of technology and technology
The two themes are expressed in innovative ways through different models of watches. The same theme will continue to advance over time, gradually exerting the influence of brand advertising, especially the birth of the brand in Florence, and its close connection with science and international classical sailing. The new publicity image is launched in an independent form. For this brand with a unique style, a solid position in the main international market, and a specific positioning, it can easily be adjusted according to the different needs of the brand.

   Panerai English in advertising Promotion One of the slogans: & ldquo; Strength and Honour
Panerai’s global advertising will use the English slogan (& ldquo; Strength and Honour & rdquo; & ldquo; No Power to Inherit Glory. & rdquo ;, & ldquo; Design and Uniqueness & rdquo; & ldquo; Superb design, Unique. & Rdquo ;, & ldquo; Art and Science & rdquo; & ldquo; The perfect combination of art and technology. & Rdquo ;, & ldquo; History and Heroes & rdquo ;, & ldquo; Continuing history, rebuilding legends. & Rdquo; etc. & hellip; & hellip; Form-based, it can adapt to various pre-selected themes, link the concepts and values ​​to be expressed, and highlight the brand characteristics of Panerai-a perfect combination of various independent, complementary and contiguous elements: such as Italian style and Swiss Watchmaking skills, tradition and creativity, simplicity and uniqueness.
   A brand new advertising image designed for print media (magazines and newspapers) with quarter-page, single-page and brand new tried-out spread ads. Suitable for digital media will be launched in the next phase.