Hublot Releases The First Big Bang Ferrari Magic Gold Watch In Collaboration With Ferrari

To celebrate the debut of the first BIG BANG FERRARI watch with Ferrari in Hong Kong, Hublot specially held a reception and exhibition in the Atrium of The Landmark, Central on October 22 (Monday) meeting.

BIG BANG FERRARI

 Hublot, a Swiss watchmaker, announced in November last year that it had formally formed an alliance with Ferrari, a well-known Italian automaker, to become an exclusive watchmaking partner. To celebrate the debut of the first BIG BANG FERRARI watch with Ferrari in Hong Kong, Hublot specially held a reception and exhibition on October 22 (Monday) in the atrium of The Landmark Central.

(From left): Ricardo Guadalupe, CEO of Hublot, Donnie Yen, Emil Klingelfuss, Chairman of Swiss Prestige Ltd, Eddie Lee, General Manager of Dickson Watches & Jewellery

 Mr. Ricardo Guadalupe, CEO of Hublot, shared the common concept of the brand and Ferrari for the guests. The BIG BANG FERRARI MAGIC GOLD watch, which was first displayed in Hong Kong, attracted celebrities in the city, including Zhuang Simin, Guo Yongcong, Wang Jiaen, Yun Weiyi, Gong Yan Wait for support and visits to experience the charm of Hublot’s entry into the Ferrari world. Among them, film superstar Zhen Zidan also came to support and share his love for watches and sports cars.

HUBLOT Chief Executive Ricardo Guadalupe, Yang Luoting

Hublot CEO Ricardo Guadalupe, Donnie Yen

Gong Yue

Guo Yongcong

Wu Shirong, Wang Jiaen

 The BIG BANG FERRARI watch is the first watch of the brand to cooperate with Ferrari. Every place is designed and manufactured according to the basic principles in the DNA shared by Hublot and Ferrari: sports, performance and technology. The entire watch has no useless parts, and its design must fully comply with functionality and rationality. The watch is not only embossed with the Prancing Horse emblem representing Ferrari, but also reflects Ferrari’s characteristics in terms of materials and colors. The new material developed by Hublot is MAGIC GOLD. The case is made of 18K gold with scratch resistance It also corresponds to the characteristics of Ferrari’s advanced technology.

Yun Weiyun

Donnie Yen

 Implementing the theme of ‘Hublot and Ferrari alliance’, in addition to the new Basel watch series and the BIG BANG FERRARI watch this year as highlights, the same day, it also showed the famous Ferrari parts and car models rarely seen in the field, bringing BIG BANG The inspiration for the design of the FERRARI watch is one by one.

Zhu Wenxin

Zhuang Simin

 Mr. Ricardo Guadalupe, Chief Executive Officer of Hublot, said: ‘Hublot and Ferrari have many common ideals. Therefore, for the two world-renowned top brands, this comprehensive agreement and new partnership are important for both parties. Milestones. We are very happy to use this event to let friends in Hong Kong and around the world to experience the world of Hublot and Ferrari and appreciate Hublot’s innovative high-tech and unique watches. ‘

Certina Certina Champion Series Ds Podiun Lady Lady Watch Lady Lady Watch

The famous DS Podium champion series adds new vitality members
— DS Podium Lady. Putting on the new DS Podium Champions watch is very elegant, but it does exude a casual taste.

Certina new champion DS Podiun Lady watch
Certina’s new DS Podium Lady Champion series ladies watch has taken a big step forward with its new shape and feminine details. The fully polished 316L stainless steel case is shining, and the round and smooth round bezel is set against a sapphire crystal glass. Each design has been carefully considered to create complete harmony. The lugs that seem to be in harmony with the case bring a pleasing aesthetic touch. Depending on the style, there are black and white straps.

Certina new champion series DS Podiun Lady watch (C025.217.11.017.00)
In order to make the watch clear and easy to read 24 hours a day, the hour and minute hands and the dots on the inclined minute scale frame around the dial are made of luminous material. The bright and neat white dial cuts out a central area and is painted with beautiful radial patterns. There are two different styles of numbers on the dial, namely Arabic numerals and Roman numerals. Models with Arabic numerals have three Arabic numerals 3, 9, and 12. The hands and hour markers are nickel-plated and are brown and black. Classic models with Roman numerals use standard pure black hands, and the 12 Roman numerals are also pure black. The date window is clear at 6 o’clock. This chronograph provides full chronograph functions including total / segment chronograph and standard chronograph. The chronograph is operated by two buttons located on both sides of the crown. The crown is topped with a HyCeram® stud, which is very feminine. The round studs on the Arabic numerals are white and the roman numerals are black. The DS Podium Lady Champion watch is not only beautiful in appearance, but its precision and reliability can withstand the various tests of women’s busy life, because she applied the concept of Certina DS double insurance. Water-resistant to 100 meters

Certina new champion series DS Podiun Lady watch (C025.217.16.018.00)
Arabic numerals with white leather straps, Roman numerals with black leather straps, both straps with sturdy butterfly clasps. A stainless steel bracelet is also available. Other models are available, including a three-hand quartz movement with a large date display and a self-winding watch. This watch with a new and unique look is sure to fascinate every lover of feminine watches.
Certina DS PODIUM LADY women’s watch introduction
Podium Lady Presentation
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Golden Huacai Lights Up The Vitality Of Life – Swiss Beauty Watch Belem Celli Series Pvd Rose Gold Pair Watch

At the end of the year, the moment of reunion of the friends is just like the one in the cup, crystal clear and intoxicating, toasting to make a wish for the future, time condenses into a glorious light and eye-catching in this dark space. With the touch of golden engraving on the wrist for a long time, the magnificent color is the best response to the moment of celebration. The Mido Belem Celli series, which traces its roots to the French Opera in Rennes, inherits the classic design while expressing the nobility and exquisiteness. The new Belem Sairee PVD rose gold pair watch is an exquisite timepiece combining pure craftsmanship and elegant design dedicated by Swiss Mido during special festivals. It will be a gift to the holiday season, and it will look forward to the New Year and the blessing to those who cherish Entrusted to the eye-catching glory. Each circle crossed by the hands implied one perfect wish after another, and the vibrating movement of the ticking movement seemed to be the blessing of sounds that passed by the ear. Melt the warmth into the square inch space, and use the golden color to light up the extraordinary vitality of life.
 
Warm atmosphere, extraordinary
   Belem Sairee PVD Rose Gold Men’s Watch
   The Mido Belem Sairee PVD rose gold men’s watch is an interpretation of extreme elegance with a thin and light design. A touch of low-key and restrained golden light is the best endorsement of elite men. The ETA2824-2 mechanical movement has a power reserve of more than 38 hours. The 38mm dial is equipped with PVD rose gold scales, which is mapped on the double-sided anti-dazzling sapphire mirror, which is distinguished and gentle and restrained. Diamond beveled PVD rose gold-plated hands, running endlessly, mirroring the rose gold dial and hands, low-key and restrained. The black calfskin strap is gentle and elegant, shaping and highlighting the unique beauty and noble temperament of the overall model. Water-resistant to 50 meters, with screw-in crown, double-sided anti-glare sapphire mirror and case back. This watch just continues the classic and simple design of Mido, as well as the low-key and elegant details. Gold represents the light of life, accompanied by clear and powerful pointer rhythms, taking you on a time flight, becoming the protagonist of this space-time travel, expressing a low-key self, an extraordinary life attitude.
Delicate and delicate
   Belem Sairee PVD Rose Gold Ladies Watch
   The 29mm dial of the Mido Berencelli series PVD rose gold ladies watch is slender and exquisite, combining elegant temperament with delicate connotation, writing a soft and gentle feminine movement. ETA2671 mechanical movement, 38-hour power reserve, water-resistant to 50 meters. Inspired by the spark of creativity, this Belém Série collection of ladies’ watches, with its exquisite appearance, delicate and smooth curves, and soft and comfortable color, highlights the elegant and lightness peculiar to women everywhere. The simple scale is perfectly arranged on the three-dimensional arc silver dial. The golden brilliance is eye-catching but not dazzling. Like the owner, it does not apply pink daisies, but it is still clear and touching. The hour, minute and second hands are cut with beveled diamonds, and the anti-glare sapphire mirror on both sides makes time easier to read. The transparent back reveals a meticulously crafted automatic movement, which is the embodiment of the intellectual heart of a gentle woman. Every detail of this watch is like the owner, exquisite and delicate, moving.
Technical Information
Belem Sairee PVD Rose Gold Men’s Watch
Movement Mechanical ETA2824-2 movement, 11½’’ diameter, 25.6mm diameter, 4.60mm thickness, 25 diamonds, 28,800 swings / hour, INCABLOC and NIVACOURBE anti-vibration system, NIVAFLEX NO mainspring, NIVAROX II balance wheel. Hours, minutes, seconds, date display. More than 38 hours of power reserve
Case 316L stainless steel PVD rose gold plated, diameter 38mm, 3 parts, double-sided anti-glare sapphire mirror, transparent back cover with beautifully decorated movement, engraved serial number, 50 meters waterproof
Strap Black leather cowhide strap Alligator leather pattern with 316L stainless steel PVD rose gold folding buckle
Dial Silver sunray dial and PVD rose gold independent scale. Day and date window at three o’clock
Hands Diamond Beveled PVD Rose Gold Plated
Retail Price 6,200 RMB
Belem Sairee PVD Rose Gold Ladies Watch
Movement Mechanical movement ETA2671, 7¾ ” ‘, diameter 17.20mm, thickness 4.8mm, 25 diamonds, 28,800 swings / hour, INCABLOC and NIVACOURBE shockproof system, NIVAFLEX NO mainspring, NIVAROX II balance wheel, hour minute second Function, 38-hour power reserve
Case 316L stainless steel PVD rose gold plated, dial diameter 29mm, double-sided anti-dazzling sapphire mirror, transparent back and crown can be seen the carefully crafted movement and serial number, 50 meters waterproof
Strap Black leather cowhide strap Alligator leather pattern with 316L stainless steel PVD rose gold folding buckle
Dial Silver sunray dial and PVD rose gold independent scale. Week and date window at 4:30
Hands Diamond Beveled PVD Rose Gold Plated
Retail Price 6,200 RMB

Extraordinary Creativity Parmigiani Tonda Metrographe Watch Tasting

Everyone wants to have a timepiece with both functionality and design. As a key magic weapon to master efficiency and time, it is both beautiful and practical, and provides a good direction for its time planning and action. Parmigiani is aiming at this goal and needs to continuously improve its watchmaking and design methods. The classic timepieces manufactured by it have been widely praised, and every timepiece is addictive. In 2016, Parmigiani Tonda set sail again, and designed a stylish new Tonda Metrographe series watch. Among them is the vibrant ‘8’ blue plate shown by the watch editor today. Chronograph. (Watch model: PFC274-0000600-HC3142)

A classic watch with extraordinary creativity in the ‘8’ style chronograph

Watch ‘8’ chronograph design style display

   As one of the most representative new models in the Tonda series, the new generation of the TondaMetrographe watch is more dynamic and incorporates classic watchmaking techniques; it inherits the classic style of the urban style and publicity, and readjusts the chronograph display ratio to make the watch more consistent Modern people have aesthetic characteristics. The new timepieces everywhere highlight the classic elements of fine watchmaking and become the most perfect companion for modern people on the journey of searching for the meaning of life.
   The design of the ‘8’ chronograph is a unique design of Parmigiani, and the two discs are ‘layer-to-pan’ and have a layered sense. Many of the models in the Tonda series are designed for this style, showing the brand’s unique watchmaking and design style from the side, highlighting the fearlessness of Parmigiani as an independent watch brand.
Intriguing classic design

Watch display
   In previous models, Parmigiani usually used monotonous gray, black and white as the main color of the dial. This year’s new blue dial adds color to this series and makes people look bright. The ‘8’ style chronograph dial design, oval-shaped chronograph button, and unique drop-shaped lugs are all highlights of the watch.

Watch case display

   The polished 40 mm stainless steel case has a thickness of 11.7 mm. The lines are smooth, the hand feels more delicate and soft, showing the very detailed details of the watch everywhere, adding color to its viewing.

Watch dial display

   The classic dark blue dial has rhodium-plated hour and minute hands and scales and is covered with a fluorescent coating. The chronograph dial uses the ‘8’ design to show the unique charm of the watch. With practical functions such as timekeeping and date display, show the outstanding practical performance of the watch.
Elegant details

Oval timing button display

Watch crown display

   The stainless steel crown and the full-colored stainless steel chronograph buttons complement each other. They are also polished and have smooth lines and soft feel. The crown is designed with non-slip texture, which makes the operation of the watch more convenient.

‘Drop-shaped’ lug display

   Another feature of the brand watch is the drop-shaped lugs, which are smooth and delicate, which enhances the watch’s recognition and adds its unique charm. The processed lugs emit a unique light and are very beautiful.
The originality of Parmigiani

Watch movement display

   With back-through technology, the movement of the movement can be observed through the transparent back cover. Equipped with Parmigiani’s own PF315 self-winding movement with elements of the Vaucher movement factory. This movement has two barrels and a power savings of approximately 42 hours.

Watch strap display

   With a tensioned Hermès leather workshop carefully crafted calfskin strap, the texture is soft and comfortable to wear. The strap is connected with a folding clasp to ensure the safety of the watch between the wrist and not fall off easily.

Watch overall display

Summary: As one of the very few independent watch brands with their own full production network, its work has always maintained freshness and vitality, just like this exquisite, operational dark blue classic timepiece, such as: The ‘drops’ lugs and ‘8’ style chronograph dials all have many of Parmigiani’s most distinctive brand DNA. Those who like this watch may wish to enter the brand’s physical store for details. Watch price: RMB 98,500

Balman Balmazing Ii Watch-every Eye Is Pleasing To The Eye

In the world, more and more women have taken up leadership positions. The new duties bring them more new freedom and new fun! An example is wearing a watch on your wrist that matches your taste. Such as this Balmazing II watch, it presents the essence of Balmain’s philosophy in an elegant way.

Sophisticated, charming and precise-Baumann’s spirit is fully revealed

   Wherever you mention the perfect collision of taste and know-how, the name Pierre Balmain comes to mind. Pierre Balmain was born in Haute Couture in Paris, and at that time he succeeded in redefining the laws of fashion. Today, the essence of his charm is manifested by Balmain, a watch brand of the Swiss Swatch Group. At the same time, the group has provided Montres Balmain with valuable technical and commercial resources, as well as traditional watchmaking techniques.

   When the irresistible aesthetic elements and the tried and tested watchmaking technology are here, a small and charming jewelry is born, and it is equipped with practical functions that are fully in line with today’s lifestyle.

   Just glance at it and you will be captivated by the charm of this charming watch collection. In fact, who can remain indifferent to the elegant curve of the Bowman Vine dial? The 14 watches in this series embody the essence of the brand’s philosophy, show the innovation and personality of this extraordinary adventure originally born in the field of Parisian fashion, and are pushed to the extreme by Swiss watchmakers. Each model is equipped with a Swiss quartz movement that moves extremely accurately.

   It is the choice of experienced professionals, equipped with a 35 mm diameter, 6.75 mm thick steel or pink PVD case, some cases decorated with a fine diamond crown. Each model is equipped with a black or white mother-of-pearl dial with a modern arabesque, and some dials are generously set with 164 fine diamonds.

   The strap also exudes a delicate touch: a stainless steel model with a flexible link stainless steel strap or a black satin strap, and a pink PVD model with a white or black satin strap.

   Balmazing II series watches have both a successful design and a luxurious atmosphere that is close to the people. Whether it is the present or the long-term future, they will perfectly integrate the essence of these two worlds. Why not put it in your pocket right away?

Technical characteristics
Swiss quartz movement
316L stainless steel case or pink PVD case, 35 mm diameter, 6.75 mm thick, set with 76 Wesselton diamonds (0.29 carat)
Sapphire crystal
Choice of dials: white pearl or black dial with modern arabesques, some dials are set with 164 Wesselton diamonds (0.38 carat)
316L stainless steel strap, black or white satin strap
Water resistance: 50 meters
Suggested selling price: CHF 345-2345

Innovation Into The Navy Style Panerai Luminor 1950 Series Skeleton Tourbillon Watch Tasting

2016 SIHH Geneva International High-level Watch Salon has entered the third day after its launch, and each new product is dazzling. The new products of Panerai’s watch exhibition still focus on the Radiomir 1940 and Luminor 1950 series, and launched a number of new timepieces based on the old classics. At the same time, the brand is also seeking breakthrough Innovative technology, an unprecedented Lo Scienziato watch stunning everyone’s attention. This watch is intended to pay tribute to the genius Galileo, using a case made of innovative ‘direct metal laser sintering’ technology, and a skeleton tourbillon movement, limited to 150 pieces.

Panerai Luminor 1950 Hollow Tourbillon Watch Official Model: PAM00578
 This limited edition watch is equipped with a classic Luminor 1950 case with a diameter of 47 mm. It is made of titanium and is sensitive and resistant to corrosion. It is 40% lighter than stainless steel.

Limited production of 150 watches
 In order to further reduce the weight of the watch, Panerai uses innovative technology to hollow out the interior of the case, to outline extremely complex geometries, while retaining the case’s excellent water resistance (approximately 100 meters) and its ruggedness. This new technology is called ‘direct metal laser sintering’. It uses titanium metal powder to fabricate three-dimensional parts layer by layer with optical fiber laser technology. Each layer is only 0.02 mm thick. After fusion, it becomes solid titanium metal. The product cannot be made with traditional technology and is lighter in weight.

Ultra-lightweight case in matte titanium

Table diameter is classic 47 mm
 The watch is equipped with a carbon black alligator leather strap, which complements the case and the movement. The folding buckle, which is also decorated with cutout details, is also made of titanium.

 The innovative hollow design of the PAM00578 watch also blends with the style of Panerai. The watch exudes a unique charm from the inside out. The small seconds dial at 9 o’clock reveals its small internal tourbillon device; another small dial at 3 o’clock shows the central second time zone (GMT) hand day and night.

Small seconds at nine o’clock

The core oscillation system of the movement

 The watch is equipped with Panerai’s patented Tourbillon P.2005 manual winding mechanical movement. The movement is hollowed out and equipped with a lower density titanium bridge and plywood to replace the commonly used yellow double density. The copper material makes the movement lighter than the P.2005 / S skeleton movement by 35%. The elements are directly connected to the movement, and the parts such as the time scale are moved to the outer edge. Provides a power reserve of up to 6 days for the watch, powered by three connected barrels.

 The above is the latest cutting-edge information of the 2016 SIHH Geneva International Haute Horlogerie brought to you by watch house professionals. Next, we will present more and more intuitive exhibition reports, so please pay attention.
For more details, please click on the watch live event in Geneva:

Piaget Piaget Taipei Yves Piaget Rose Garden Party

Piaget, a Swiss luxury watch and jewelry brand, spent huge sums of money to create a garden party with Yves Piaget Rose in the Taipei Huashan Cultural and Creative Park on November 16th. The grand release of Limelight Garden Party II top jewelry wristwatch Watch series, and invited Wu Zun and Sui Tang as special guests to witness this annual event of the brand with many guests.

Taipei Huashan Cultural and Creative Park was dressed up with 5,000 Yves Piaget Rose frozen by air

Wu Zun

Sui Tang

Sui Tang and Liu Yuxuan, General Manager of Earl Taiwan

That night, the event site of the Red Brick Liuheyuan in Taipei’s Huashan Cultural and Creative Park was decorated with 5,000 Yves Piaget Roses that were shipped by air from abroad. Wu Zun appeared in a black suede suit, and Sui Tang, who came along, was bright silver Long gown with jewelry from Piaget Limelight Garden Party II. The handsome and elegant combination of the two added a lot to the scene. In addition to the two, many celebrities were invited to participate in the annual event of Piaget. Li Kunyi, head of Qinghuan International Life Furnishings, Wang Xiaojie, brand manager of Bafang Xinqi, and Xia Huang Lianying, director of the Los Angeles Hollywood Super Club, are both wearing Piaget Piaget) Jewellery at the conference.

Mannequin display jewelry watch

Mannequin display jewelry watch

Jewelry watch

Jewelry watch

Jewelry watch

Ye Weiting, the second runner-up of the second season of Super Avenue of Stars, served as the opening guest for the dinner. The live singing of the classic girl’s repertoire opened the wonderful curtain. The final climax was sung by Peng Jiahui, the melody of love songs. At the Golden Bell Awards this year, she sang a number of classic songs such as ‘Rose Rose I Love You’ and ‘Lovely Rose’ with a high-pitched voice. . Finally, the models led by supermodels Li Xiaohan and Lin Weiru appeared elegantly and interpreted the brand’s top jewellery and watches, bringing guests another visual enjoyment.

Raymond Weil Enters Printemps Haussmann, Paris

The golden autumn of 2011 is the warm and warm spring of Swiss watch company RAYMOND WEIL. In late 2010, RAYMOND WEIL returned to the country of fashion and luxury in France, and now has a place in the world-renowned Paris spring department store Paris (Printemps Haussmann).
Last October, RAYMOND WEIL opened in Galeries Lafayette Haussmann’s flagship store at Galeries Lafayette. This new counter opening will strengthen the brand’s influence in the French high fashion industry.

The first floor of the Paris Spring Department Store was built in the early 20th century, perfectly embodying the Art Nouveau style of the time.
Since 2010, the Paris Ottoman Main Store has opened a highly innovative decoration area for the most elegant watch brands. Hundreds of highly prestigious high-end watches compete with each other, demonstrating the top level of Paris’s high-end watches, providing boutique lovers with a unique place to enjoy and enjoy in their spare time.
Original source: www.raymond-weil.ch

Emphasis On Developing Entry Product Lines Visit Mr. Gu Jitao, Executive General Manager Of Montblanc China

At the 2014 Geneva Watch Fair, Watch House was fortunate to interview Mr. Gu Jitao, Executive General Manager of Montblanc China. Through this interview, I believe that everyone will have a deeper understanding of this brand of watches .

Question: In recent years, Montblanc has made great progress in complex watchmaking processes. Does this mean that Montblanc will focus on the high-end market in the future?
Answer: Montblanc has two watch factories. The more historical one was established in 1858 and has a history of more than 150 years in watchmaking. Back to this question, we do have some complicated movements, hand-polished or 95% homemade watches, but Montblanc’s future development will mainly focus on mid-priced watches of 20,000 to 50,000, rather than high-end watches. . Because there are many brands in Richemont Group, more than 50,000, 100,000 and 200,000 are for other brands. As for whether we want to make high-end watches, of course, we will still develop. This is to give our consumers a message. If high-end watches can be made, then the lower-level ones can be done well.
Question: How did Montblanc perform in the Chinese market in 2013?
Answer: If you ask us, we will always be dissatisfied with our performance, just like you ask the actor that he will always say ‘the next movie will be better.’ So in 13 years, strictly speaking, we can do better, but many external factors and internal factors are also adjusting the company’s footsteps, so 14 years will definitely be better than 13 years.
Question: Many people know that Montblanc comes from fountain pens and leather goods. Will Montblanc focus more on watches in future marketing?
Answer: In fact, most of Montblanc’s energy in the past was promoting watches. We are one of the few companies that have a complete writing instrument in a watch company and are the only one. We also have leather goods, but we have all the marketing resources of the entire company Are tilted to the watch, and will not be out of focus because of our company’s many items. In comparison, writing instruments and leather goods have been made for more than a hundred years, and watches may be shorter, but we have spent a lot of time in promoting the professionalism of watches and luxury watches. Actually we do n’t do pen marketing, but it Always a leader.
Question: What do you think of the impact of Internet media on luxury users?
Answer: I think the big trend is like saying Singles’Day, No. 1 Store or Tmall, and that Chinese people have spent more than the United States on the Internet in 2013, so this is a trend. If you asked me three years ago that boutiques and luxury goods would be sold on the Internet, I would have a skeptical attitude, but now we have adjusted our pace and direction and joined this camp, so we will have ourselves in July of this year Montblanc China will be the first brand of Richemont to go online, so there will be many resources to support this project.
Question 5: What is the annual output of Montblanc movements?
Answer: In the past few years, we have always produced our own movements, including the fact that we have developed at least four movements a year in the Villeret watch factory and used them on different models. Series, each series will probably only produce 244 pieces. In the past few years, we have several series, such as timewalker series, 100 series, which are all movements tested by our watch factory after 500 hours. The production volume and sales volume of the movement are not positively related. On the one hand, we are not very convenient to talk about specific numbers, but we have been trying to find ways to make breakthroughs and improvements in the proportion and production of homemade movements.

   The above is the latest cutting-edge information of SIHH 2014 brought to you by the special editor of Watch House. Next, we will provide more and more intuitive exhibition reports, so please pay attention.
More 2014 SIHH news reports:

Eta 7001 Template For Manual Movement

It is perfect to describe a movement that has been discontinued but still has considerable influence in the industry as a ‘template’. Of course, calling ETA 7001 a ‘template’ is not only because of its influence, but also because it uses the simplest structure and the fewest parts to complete the wonderful presentation of a manually wound movement. ETA 7001
Basic information:
Manual winding, power reserve for 72 hours, functions: hour, minute indication and constant moving small second hand, diameter 23.3 mm, thickness 2.5 mm, 17 rubies, swing frequency 21600 times / hour
As an administrative region of Neuchâtel, Peseux’s name is not well known, but it is now a household name for its previous product Cal.7001 movement. That’s right, the 7001 is exactly this 7001. After being acquired, this movement was named ETA. ETA7001 has also become a pivotal model in the field of manual winding movements in the industry today.
随着 In the 1920s, with the development of the watchmaking industry, small studios producing semi-finished watches and clocks in Peseux began to form alliances, and gradually formed a certain climate. However, at that time, the name of Peseux was not transmitted as an official brand name, but rather as a comprehensive description of ‘origin’. Therefore, it is not surprising that few people know the name of Peseux today. Incidents also appeared in the quartz revolution of the 1960s and 1970s. Although it is quite large, the Peseux movement production group still does not have enough strength to survive the crisis, and was eventually acquired by the Swatch Group’s ETA and became a business unit of the group.
7001 was officially published in 1971, and since 1985, it has officially changed its name to ETA 7001. It is rumored that before the official name change, the 7001 was already well-known. In just over ten years, the output had reached more than 2 million, becoming one of the largest manual winding movements at that time. The brilliance after the name change is self-evident. With the powerful thrust of the ETA name, the ETA 7001 has become one of the most widely used manual winding movements in the watch industry. Due to historical reasons, ETA 7001 has encountered discontinued production. However, in view of its simple and reliable characteristics and excellent reputation in the industry, ETA reopened the production line in 1993 and continued production. However, it was eventually discontinued across the board in 2004. Although it has been discontinued, the huge circulation of ETA 7001 in the market and the good reputation accumulated in the industry make the influence of this generation of famous machines continue to this day and continue.
After ETA 7001 exited the stage of history, ETA continued to use 2801 and 2804 instead. The dimensions of these two movements are slightly larger, with a diameter of 25.6 mm (the diameter of the ETA 7001 is 23.3 mm), and the structure is a three-pin. However, overall performance still cannot be compared with ETA 7001.
Nomos ‘modified automatic winding device breaks down Nomos’ modified innovative escapement
Speaking of ETA 7001, we can’t help but talk about Nomos. Long before the ETA 7001 was announced to stop production, there was a rumor that Nomos would speak out, and that the self-produced movement would be fully adopted after the 7001 was discontinued. From the basic ETA 7001 that was slightly polished to the later use of sandblasting technology, 3/4 plywood, and precision adjustment methods (Nomos used to indicate the movement of the letter combination TSP is German precision adjustment Triovis Feinregulierung, stop seconds Alpha from Sekundenstopp and Glashütte 3/4 Platine / Plate (only the main splint of ETA 7001, containing more than 60% of its own parts), to Epsilon, which announced its own production ( Although it claims to be all self-produced, the shadow of ETA7001 can still be found.) On the one hand, Nomos fulfilled his original ‘commitment’ by using actual actions, and on the other hand, expressed his affirmation of ETA 7001 with his determination.
In the field of watches, there are countless models that have used or used ETA 7001. Someone once said that most of the small three-pointers below 40 mm in the market are ETA 7001. Although this statement is difficult to support with actual data and cannot be counted, it also tells from the side that this movement is widely used in the industry and has a profound impact. Finally, it may wish to list some brands: Blancpain, Omega, Athens, Zunda, Le Méridien, Nomos, Movado, Baume & Mercier, Ruibao, Merrill Lynch, Paco, Fiyta …