Push the hands of time and feel the passage of time between your fingers, one minute and one second, converging into a long river of memories, telling scenes of unforgettable stories. Looking back on the three years of Swiss watchmaking brands Jaeger-LeCoultre and Jing Bairan working together, they have witnessed each other’s growth and recorded precious moments in life with accurate timepieces.
In June 2019, Jaeger-LeCoultre is proud to announce that Jing Boran has officially become the brand ambassador for Jaeger-LeCoultre China. Starlight along the way, along the way, is even more precious in such a fast-changing era. I hope that Jaeger-LeCoultre and Jing Bairan will continue to work together to experience more unknown beauty in time.
Jaeger-LeCoultre Brand Ambassador Jing Bairan wears Jaeger-LeCoultre Master Ultra Ultra Thin Perpetual Calendar Enamel Watch
Love begins in the movie and tells the story of time
Jaeger-LeCoultre and film have an inseparable relationship, both of which carry on a long tradition and are dedicated to the pursuit of excellence. For more than a decade, Jaeger-LeCoultre has worked closely with the world’s top art film festivals, including the Venice Film Festival and the Shanghai International Film Festival.
Jaeger-LeCoultre and Jing Boran met for the first time at the 2016 Cannes International Film Festival, and met several times at the Jaeger-LeCoultre Charity Dinner during the Shanghai International Film Festival. In the past three years, from Cannes, France, to Shanghai, China, Jing Bairan has become more calm and firm, paying tribute to the art of film with the same original intention and unremitting persistence. In the years that followed, Jaeger-LeCoultre accompanied and witnessed Jing Bairan’s multifaceted self in the world of light and shadow, from ‘Zeng Shuai’ in ‘Lonely’ to ‘Xiao Nai’ in ‘Slightly Laughing’, to In ‘Lady Us’ and ‘Yang Jiadong’ in ‘A Rain Made of Clouds in the Wind’, Jing Bairan continued to meet challenges and experience in many roles, carefully polished his acting skills, and shaped a number of classic screens. Roles.
Jing Boran paired with Jaeger-LeCoultre Reverso series wrist to show the red carpet of the 2016 Cannes International Film Festival
Jing Boran at the Cannes International Film Festival 2017 with the Jaeger-LeCoultre Reverso watch
At the same time, Jaeger-LeCoultre also recorded many important moments in Jing Bairan’s life with a variety of timepieces: he accompanied him to many film conferences such as the movie ‘Slightly Smiling’ and the premiere of the movie ‘The Later Us’; also He has witnessed a glorious moment that is unique to him-with the wonderful interpretation in the movie ‘Lost Orphan’, he won the Best Supporting Actor Award at the 13th China Changchun Film Festival in one fell swoop, achieving a gorgeous transformation from an idol to a powerful actor.
Jing Bairan wore a Reverso Tribute Duo series dual time zone watch to attend the movie ‘Slightly Smiling’
Jing Bairan wore a Jaeger-LeCoultre series chronograph watch to attend the Beijing premiere of the movie ‘Later Us’
Jing Bairan wore Jaeger-LeCoultre series watches at the 13th China Changchun Film Festival and won the Best Supporting Actor Award
Beyond time and space, witness important milestones of Jaeger-LeCoultre brand development
Since three years of cooperation, Jing Bairan and Jaeger-LeCoultre have joined hands to cross two continents and unlock eight cities. In this alternation of more than a thousand day and night rotations, we have witnessed many landmark moments of Jaeger-LeCoultre and witnessed the gorgeous birth of Jaeger-LeCoultre’s ingenious timepieces, such as: Jaeger-LeCoultre MasterGrandeTraditionGyrotourbillonWestminsterPerpétuel New classics such as the Temple Bell Perpetual Calendar Watch, Jaeger-LeCoultre MasterThin Ultrathin Series Perpetual Calendar Enamel Watch, Jaeger-LeCoultre DazzlingRendez-VousNight & Day Date and Night Display Jewellery Watch. At the beginning of 2018, Jing Bairan was invited to the birthplace of the Jaeger-LeCoultre brand, Ru Valley, Switzerland, to witness the world premiere of the new Jaeger-LeCoultre Beibei series, and immersed in the ancient mountains and quiet time, returned to the origin and opened his heart. , Explore the historical heritage and brand essence of the Jaeger-LeCoultre Workshop, and experience the infinite charm and ingenuity inherited from time.
Jing Bairan was invited to attend the world premiere of the new Jaeger-LeCoultre Beibei series during the Geneva International Watch Show 2018
Jing Bairan was invited to visit the Jaeger-LeCoultre Workshop
At the same time, Jing Bairan also witnessed the brand-new unveiling of Jaeger-LeCoultre’s many boutiques in recent years. He and his watch enthusiasts from all over the world explored Jaeger-LeCoultre’s time-honored artistic achievements and ingenious craftsmanship. Legendary charm.
In 2016, Jing Bairan wore a Jaeger-LeCoultre TributeCalendar calendar watch to attend the opening ceremony of the Reverso exhibition in Beijing.
In 2017, Jing Bairan attended the ‘Dating and Jaeger-LeCoultre’ China Tour Ningbo Exhibition with the Jaeger-LeCoultre Classic Duoface dual time zone watch.
In 2018, Mr. Jing Boran wore a Jaeger-LeCoultre series of chronograph watches to attend the unveiling ceremony of Jaeger-LeCoultre’s ‘Make of Creation · Technology’ Hangzhou Tour of China
Not only that, Jing Bairan also collaborated with Jaeger-LeCoultre to shoot a number of impressive short art films. Regardless of whether it is the ‘Flip in Your Face, It’s Me’ filmed in 2016, which will interpret the life of light and shadow, and pay tribute to the multifaceted charm and legend of the 85th anniversary of the release of the Jaeger-LeCoultre flip series; or the Jaeger-LeCoultre starring him In the series of trilogy ‘All the way north’, the philosophy of life and the spirit of exploration displayed in the face of the unknown, always keep the long-lasting curiosity, and the pursuit and desire for self-breakthrough, all the way forward, in action, Write your own immortal legend, and let time slowly record the beautiful moments in minutes.
In 2016, Jaeger-LeCoultre and Jing Bairan together shot the short film ‘Flipping Freely, Anyway, It’s Me’
In 2018, Jing Bairan starred in the Jaeger-LeCoultre series trilogy ‘All the Way North’
Three years of intimacy also allowed Jing Bairan to witness and appreciate Jaeger-LeCoultre’s unremitting support for the world of light and shadow and the art of film restoration, and to experience Jaeger-LeCoultre’s century-old heritage and creation spirit. What is more important in film restoration is the accumulation of experience and the realization of art. Just as the watchmakers in the Jaeger-LeCoultre workshop create precise timepieces, they have created many amazing timepiece works, as well as Jing Bairan’s pursuit of film art. And hard work, carefully refined an unforgettable film.
Jing Bairan was invited to participate in the 2016-2018 Shanghai International Film Festival Charity Dinner