On Wednesday, November 11, 2015, Swiss watchmaker Longines opened its Panama City boutique.
The new boutique is located in the famous Multiplaza Pacific Mall, which is also the second single-brand boutique opened by Longines in Latin America. Longines Global Vice President and Marketing Director Juan Carlos Capelli and the brand’s elegant ambassador Steffi Graf attended the opening ceremony.
At the opening of the Longines boutique, Steffi Graff unveiled a new short film of Longines. The short film is part of the ‘A day in life with’ series, which tells the story of the talented and committed ambassador of elegance and day.