Athens watch established in 1846 has always played a pivotal role in the watchmaking session. The early Athens originated in the sea and was famous for producing accurate marine clocks. Since then, Athens has created a gold signboard for itself with high-end craftsmanship and complex functions. Enamel, three questions about the puppet, and the fantastic tourbillon have been popular Cousins ​​love. In recent years, great changes have taken place in Athens. After being acquired by Kering Group and the adjustment of brand strategy, the Athens brand is now becoming more and more avant-garde and cutting-edge, and it is sailing to regain its glory. Ulysse Nardin’s first flagship store in China was unveiled in Shanghai on July 2, 2019. The first flagship store in China in Athens was unveiled in Shanghai Xintiandi. I do n’t know if the location of the new flagship store will create a new world, but it is certain that the main tone of Athens in recent years is to subvert tradition. As Mr. Patrick Pruniaux, the CEO of Athens Watch said, ‘Athens Watch’s roots are from the journey of the sea of ​​stars, and now more like a hero Ulysses, it continues to subvert the extraordinary with innovative works that break the tradition. The opening of the flagship store is the development of Athens Watch in China. Since then, we can provide Chinese consumers with higher quality exclusive services and a full range of high-end watches, showing consumers the pioneering ideas of Athenian watches. ‘Mr. Patrick Pruniaux, the chief executive of Athenian Watch, together with the guests Celebrating the opening of the flagship store of Xintiandi in Athens (from left to right: Mr. Zhang Han, actor Zhang Chi, president of Athens Watch China and North Asia, Mr. Lu Ning, managing director of Great Eagle Group China, and Mr. Patrick Pruniaux, chief executive of Athens Watch , Ms. Cai Jinqing, president of Kering Greater China, actor Mr. Xiang Zuo, actor Ms. Zhang Jiani and Mr. Chao Chao) actor Zhang Han wore the Athens watch to debut at Ulysse Nardin Athens watch Shanghai Xintiandi flagship store, the actor Xiang Zuo wore the Athens watch to Ulysse Nardin at Athens Actors Zhang Jia Ni Pei, Shanghai Xintiandi Flagship Store Opening Ceremony Athens Watch debuts at Ulysse Nardin, the new flagship store in Shanghai’s Xintiandi flagship store, the shark main vision and the mysterious code at the entrance. The style of the new flagship store is full of modernity. When you walk into the store, you see a huge letter X, and If you turn around carefully, you will find that the store is full of X elements. X stands for unknown and exploration, but it is also the core spirit of the brand. The mysterious coordinates on the entrance floor are the geographical location of the brand’s headquarters. The main vision in the ‘Shark in the City’ seems to connect time and link the past and present of the brand. The flagship store also prepares three flagship store-limited orphan watches, the Athens watch FREAK VISION, the Athens watch Genghis Khan tourbillon four-hammer minute repeater watch and the Mega Yacht pilot ship watch. Next, at the Beijing International Trade Center, the second flagship store of Athens Watch will also open in full bloom. Some of the watches displayed in the store held a grand celebration party at the Shanghai Ship Museum that night. The party scene was created into a mysterious world, and every guest turned into an explorer. I have seen cool stunt bike performances. When you walk into the hallway of the venue, you will see your skeleton projected on the wall of the hallway. Creatures roam among them, and one Athenian watch in a row, like a treasure in the deep sea. Stunt bikers at the entrance enter the party under ‘X-ray perspective’. The Athens table ‘Completely Xposed’ reveals the mysterious runners jumping out of the hole at the party scene, the dynamic street dance, and the DJ on the platform. During the disc performance, everyone celebrated this historical moment. Mr. Patrick Pruniaux, Chief Executive Officer of Athens Watch, appeared at the Watch Tower. Mr. Patrick Pruniaux, Chief Executive Officer of Athens Watch, and his guests celebrated the opening party of the flagship store of Xintiandi of Athens Watch (from left to right: Mr. Zhang Chi, President of Athens Watch China and North Asia, Ms. Françoise Bezzola, chief marketing officer of Athens Watch, actor Mr. Zhang Han, Mr. Patrick Pruniaux, chief executive of Athens Watch, Mr. Xiang Zuo, actor Ms. Zhang Jiani and Mr. Chao Chao) Mr. Patrick Pruniaux, chief executive of Athens Watch, looked like a captain that night Appearing on the tower, and sincerely hope that as the captain, he can lead the great watch of Athens to the upside and start a new era. The best WeChat account and watch consultant for professional watch media, which is founded by Bai Yingze, a watch culture expert of ‘Watches and Clocks’, who knows watch information. Add WeChat: watchtraveler to follow the watch and watch at any time Sina Weibo: @ 钟表 游 WatchTraveler 钟表 游 Today’s headline: Watch and Watch

According to Watch House, the famous watch brand Chopard will launch a new luxury watch brand based on the current brand. This brand is also a Swiss watch manufacturer and top watchmaker. The perfect product of combination. Of course this new brand will be named La Chronométrie Ferdinand Berthoud, who is also from a famous watchmaker.

 Ferdinand Berthoud was born in Plancemont in 1727. This place is located in the Swiss canton of Val-de-Travers. He is Swiss like the famous Louis Breguet and moved to Paris to work in the watchmaking industry. The clocks they produce and manufacture in Paris are used in all aspects of life, military, technology and even science. In 1753, Ferdinand Berthoud was officially awarded the title of master watchmaker in Paris.

 In fact, the iconic Swiss clocks have been used in many fields such as marine timers, decorative summary watches, and watches dedicated to measuring time accuracy, and have achieved remarkable results. At the same time, Ferdinand Berthoud also wrote 4,000 pages of related books, and many of his works are still the highlights of the auction.

 Ferdinand Berthoud as a watchmaker, his life is still very bizarre, he survived during the French Revolution, and then his talented watchmaking skills and brilliant achievements have received a lot of respect. He was elected to the French Academy and was responsible for the production of naval timepieces during the reign of Louis XV and Louis XVI. In 1804 Napoleon awarded him the title of Knight of the Legion.

 This time Chopard chose to withdraw from the new brand. More details will be officially unveiled in the summer of 2014, so stay tuned.